Sometimes the things that you think are holding you up, really aren’t. For years, I’ve felt stuck with my blog not growing like I want it to. I’ve blamed it on my branding needing to be redone. I’ve blamed it on the fact that my head doesn’t understand all the backend, coding, SEO, type stuff. I’ve blamed it on my kids and the fact that I don’t have enough time to really focus on the blog. And those things are all true to a certain extent. But recently it hit me. I’m afraid. I’m afraid of the commitment to really take it to the next level. And the possible failure. Fear really is an m effer.
After Bash Conference I had such a clear picture of what I want this blog to be. Finally, after at least 2 years of struggling with it. But it wasn’t anything revolutionary. I simply discovered I was afraid of so many things. Of putting myself out there, of not measuring up to what other people are doing and to not succeeding. I excel at everything I do (or at least I’d like to think that I do). So the thought of putting work in and still coming up short was paralyzing. I think of all the whining I’ve done about not knowing what I wanted the blog to look like or why I’m not being contacted by more brands and I feel sad. Mostly for my friends who had to listen to the whining, but also sad that I couldn’t see what was really going on.
I really credit Coryanne Etienne with helping to open my eyes. In her Bash session, she was able to lay out goal setting in such a way that it wasn’t daunting or scary. Her goal setting comes from a really personal place. And that was exactly what I needed to hear. Success is different for everyone. My numbers don’t have to match another blogger’s to mean success for me. My business goals are directly linked to the things that make myself and my family happy. Once I figured that out I felt ready to tackle my business. This is all still very new and I’m working through obstacles, still. But I feel like I have things that I am working towards and that feels really good.
I am currently trying to come up with a new name for the blog. It is a huge task and I can feel it slowing my progress. It is SO hard to come up with a name that not only shows your personality and won’t pigeon-hole you (because currently people think I either make cupcakes or only blog about food). But I’m not going to let that stop me from moving ahead and working towards my goals. It’s so exciting! By setting goals and taking the time to really think about what would make me happy, I have really demystified my content, what I want my brand to be and SO much more! I have never been happier, even though my numbers could be better.
I can’t wait to share the real ME with you as I move towards my new direction. It’s not all the different from what I’ve been doing, I promise!