I’ve been blogging for a really long time now. There have been times when my numbers have been great. And there are times when my numbers have totally dropped off. The blogging industry as a whole has changed as have the ways that PR companies and brands want to work with influencers. It’s super important to always check yourself and stay grounded. Just because you think you know what you are doing, doesn’t mean you actually do and you could be setting yourself up for failure. It’s ok to have the eye of the tiger when you are setting your blogging goals. World domination is on most of our lists, is it not? Full disclosure, my numbers have been dropping consistently for the last year. I think this is due to a number of factors including only blogging 3 days a week, not having a good social media plan and neglecting my tribe. In my opinion, my content is better than it has ever been. And I got a blog refresh, with a new crisp and clean look, that should be bringing me all kinds of sticky traffic. So I wasn’t really taking responsibility for my numbers and social media reach not being amazing. I was just feeling snotty and thinking that people would come to me, especially if they are the “right” people. But then I watched this video with Tiffany from SITS Girls/ Massive Sway. She tough-loved me out of my stupor. It was hard to hear. But it was something I needed to hear. You have to do the work to be successful. Simple as that. Check your ego, amigo. I did and oddly, it’s taken away stress even though my new to-do list is 8 miles long (que Eminem…) And you need to look at what you do well and what you don’t do well with. Then teach yourself how to do it all well. Don’t be complacent. Keep working and learning.
In the recent past when brands would reach out to me, I was only pushing to get the rate that I ‘deserve’. You know the rate, I came up with back when my numbers were awesome and I had better interaction…I’ve learned that while I shouldn’t sell myself short, I also should be willing to be flexible and understand what I can truly give to a brand. Do I miss an opportunity because they want to pay me only $200 and I would rather have $600? No, especially if they aren’t asking for the world but it’s a type of post you can pop out (while still turning out great content) in a short period of time (but your sponsored posts should always be in line with your brand, and something you feel good about – not just about the money). Also, if there is a brand, product, service that you love, want or need, I’m totes cool with taking it for free. Others may not be, but for me it works (once in a while – on a case by case basis).
Also, my numbers aren’t going to grow themselves. I need to create a plan for sharing on my social channels. I need to be an active part of the community to grow the relationships which ultimately help you grow your traffic. I need to attack my goals the way a normal business would. I need to put as much energy in to the backend part of blogging as I do to making pretty content. And to do this, I may need to sleep a few hours less. I need to work harder to learn the things like affiliate marketing and SEO that my head doesn’t readily understand. I shouldn’t just ignore those things because they don’t come easy to me.
With the blogger market so saturated, you have to be flexible, keep re-evaluating your worth and be innovative in ways that you can work with brands. But nothing is more important than working hard for what you want. It’s not going to come to you. You have to go get it. So get off your high horse and look at your process from the ground up. Use a fresh perspective and humble yourself. Then, with fresh eyes, create a plan. Do the work. Work hard.
P.S. If you aren’t part of SITS Girls or signed up for their newsletter you need to do that ASAP. They are a great way to get brand opportunities and also shares tons of great blog business articles. I’ve learned a ton from them. And you can too.