Branding and Social Media : Be True to Yourself

Beastie Boys quote found in the studio of Design Love Fest.  \\  www.cupcakesandcutlery.comThere is one big struggle that I have recognized over my blogging career.  Being true to myself.  You can get so caught up in the business side of things that you forget to let your personal style come through.  Or you are afraid that the readers that you have built up so far won’t like the real you.  So I found it SO fitting, when I first walked in to the shared space of Design Love Fest‘s studio in Los Angeles last weekend, and saw this quote on the wall.  Boom.  Right there in my face.  “Be true to yourself and you will never fall,” Beastie Boys.  I was there for Bri’s Social Media Class but I instantly knew it was going to be about more than that for me.  This is the first time I have seen Bri in person and she was charming and delightful.  She’s super funny and made learning about something as dry as social media enjoyable.  I can totally see why she has found big success with her other classes and workshops.  But Bri is the epitome of being true to who you are at all times, across all platforms.  And it is she who has really lead me down this path of self discovery.  Remember this post here where Bri came to me in a dream?  It’s like, how many times must she tell me to be myself?  I’m finding that is truly the way to discover what your brand is.  And branding and social media go hand in hand.

The @designlovefest studio is bright and gorgeous.  Duh.  \\  www.cupcakesandcutlery.comThis class came at a great time for me.  Last month I pretty much dropped most social media in favor of spending more time on my content.  And also because it can feel like a full-time job to make sure you are posting to every platform and see no real benefit.  Bri showed how often and where she posts to social media and it is totally manageable.  I don’t think I have to choose one or the other.  And while there was a lot of basic info, which was great since there was a wide variety of creative types in all stages of social media in the class, I also gained some new knowledge as well.  I also loved that even though the focus was on social media, it was also a lot about personal branding.  The crossover was very welcome and I came away with a new clarity.  I have a to-do list that I made for myself of things I want to clean up or edit.  I have an achievable social media plan, that demonstrates my brand.  And I have a renewed desire to put my whole self in to everything I do.

Donut Snob donuts and polka dots from the @designlovefest Social Media class.  \\  www.cupcakesandcutlery.comI feel like my content in the last few weeks is getting closer to my style.  My numbers have dropped a little.  It can’t be all about the numbers and I won’t let it become about the numbers again.  The day before this class I had met with a gal who is going to be helping me with a new logo and look.  I’m excited for what is ahead.  And I look forward to taking more classes from Bri.  She’s legit.  My branding and social media feels more real to me right now than ever before.

Seriously, if she rolls out a new series of Social Media classes you NEED to take it.  OH HEY, SHE DID!   This is not sponsored in any way.  Although she did share these radtastic Donut Snob donuts with us.  These are my opinions and just so you know, I can’t be bought with donuts.

 

 

 

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