Branding and Social Media : Be True to Yourself

Beastie Boys quote found in the studio of Design Love Fest.  \\  www.cupcakesandcutlery.comThere is one big struggle that I have recognized over my blogging career.  Being true to myself.  You can get so caught up in the business side of things that you forget to let your personal style come through.  Or you are afraid that the readers that you have built up so far won’t like the real you.  So I found it SO fitting, when I first walked in to the shared space of Design Love Fest‘s studio in Los Angeles last weekend, and saw this quote on the wall.  Boom.  Right there in my face.  ”Be true to yourself and you will never fall,” Beastie Boys.  I was there for Bri’s Social Media Class but I instantly knew it was going to be about more than that for me.  This is the first time I have seen Bri in person and she was charming and delightful.  She’s super funny and made learning about something as dry as social media enjoyable.  I can totally see why she has found big success with her other classes and workshops.  But Bri is the epitome of being true to who you are at all times, across all platforms.  And it is she who has really lead me down this path of self discovery.  Remember this post here where Bri came to me in a dream?  It’s like, how many times must she tell me to be myself?  I’m finding that is truly the way to discover what your brand is.  And branding and social media go hand in hand.

The @designlovefest studio is bright and gorgeous.  Duh.  \\  www.cupcakesandcutlery.comThis class came at a great time for me.  Last month I pretty much dropped most social media in favor of spending more time on my content.  And also because it can feel like a full-time job to make sure you are posting to every platform and see no real benefit.  Bri showed how often and where she posts to social media and it is totally manageable.  I don’t think I have to choose one or the other.  And while there was a lot of basic info, which was great since there was a wide variety of creative types in all stages of social media in the class, I also gained some new knowledge as well.  I also loved that even though the focus was on social media, it was also a lot about personal branding.  The crossover was very welcome and I came away with a new clarity.  I have a to-do list that I made for myself of things I want to clean up or edit.  I have an achievable social media plan, that demonstrates my brand.  And I have a renewed desire to put my whole self in to everything I do.

Donut Snob donuts and polka dots from the @designlovefest Social Media class.  \\  www.cupcakesandcutlery.comI feel like my content in the last few weeks is getting closer to my style.  My numbers have dropped a little.  It can’t be all about the numbers and I won’t let it become about the numbers again.  The day before this class I had met with a gal who is going to be helping me with a new logo and look.  I’m excited for what is ahead.  And I look forward to taking more classes from Bri.  She’s legit.  My branding and social media feels more real to me right now than ever before.

Seriously, if she rolls out a new series of Social Media classes you NEED to take it.  OH HEY, SHE DID!   This is not sponsored in any way.  Although she did share these radtastic Donut Snob donuts with us.  These are my opinions and just so you know, I can’t be bought with donuts.

 

 

 

On Location Shooting

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shooting fashion posts on location when you have kids mean you all take a field trip.As a blogger, sometimes you have to find the right place to shoot a post.  And sometimes that means that you have to drag your kids along on a little field trip.  But they usually find a way to keep themselves busy.  Like rolling around on the sidewalk.  And trying to stand in the street with you.  You can see the final shots from this impromptu neighborhood street shoot here.

And btw, are you following me on Google plus?

Spring Pinterest Party #SpringMakes

#springmakes Pinterest Party! You guys!  I’m hosting a Pinterest party tonight with some fab ladies.  You won’t want to miss it.  We are talking all things spring! There are a few prizes up for grabs and a whole heck of a lot of fun inspiration.  I’ve been addicted to Pinterest lately!  So come play with me!  6 – 7 pm Pacific Time!  Feel free to pin away!  Just make sure to use the #SpringMakes hashtag.  Read all the details over on Melissa Creates!  She also has links to all the co-hosts pages so you can check them out!  I hope to see you on Pinterest tonight!  Big ups to Melissa for putting this all together!  She’s the best.

 

Operation Shower with Heidi Klum and Babies R Us

Operation Shower hosted by Heidi Klum and Babies R UsEarly last week I was very luck to be able to spend a few days up at Universal Studios volunteering for Operation Shower.  If you are not familiar with this fantastic organization, they travel the country and throw baby showers for military moms-to-be.  They shower them with love and gifts and give them the most amazing memories.  This was the largest shower they have thrown to date thanks to the generous support of Babies R Us and Heidi Klum.  We spent one whole day on set up – crafting and decorating under the direction of Jenn from Hostess with the Mostess (sweetest, most talented party gal ever).  And day two found us welcoming the moms and their guests and helping with whatever they needed.

 

I am so grateful that I could be apart of this amazing experience.  Amy and the rest of the gals that work tirelessly to put on these events always do a remarkable job.  These ladies are only able to do what they do because of donations.  You may remember I mentioned Amazon Smile around the holidays.  By selecting Operation Shower as your charity of choice, a percentage of your eligible purchases gets donated back to them.  And it is super easy to set up.  Just search and select “Operation Shower” (NOT Operation Shower of Appreciation – no idea what that is).

This shower was designed by Jenn with a fabulous dessert area created by the adorable Marie of Sweets Indeed.  It was so much fun to get to spend some time with the other fantastic volunteers but I especially love watching the moms-to-be get spoiled.

You can see more about my last Operation Shower experience here.

Above photo by Maria Healey Photography.  See the rest of the event photos on the Operation Shower Facebook page.

I’m not sure who did the video but will update as soon as I find out.

Party Details:
Graphic Design, Paper Party Details, and Printing: Hostess INK
Photography: Nicole Benitez and Maria Healey
Floral Design: Empty Vase
Candy: Candy Galaxy
Helium: Balloon Time
Sweets Station: Sweets Indeed

Stay Wild Mini Party at Alt Summit

My team for our urban jungle themed mini party at #altsummitI was super lucky to get to decorate one of the mini parties at Alt Summit this year!  And I had a fabulous team of ladies to work with.  I always love to collaborate with Lauren but was super excited to get to create something fun with Jenny and Alexandra as well.  Aside from the fun (and immense stress) of planning the party, I am so grateful for the quality time that I got to spend with this rad group of ladies.  Jenny and I have been online pals for ever but getting to hang out with her (and room with her for the second year in a row) was so much fun.  And while I met Alexandra last year, I truly loved getting to know her better during party set up.

cool concrete centerpieces and custom calligraphy panels at our min party at #altsummitWe couldn’t have pulled off this party without the help of Holly of Paisley Petal Events.  She is a local SLC gal who I had met at a blogger event years ago.  She was more than willing to help us in any way we needed.  We shipped tons of stuff to her house including the neon sign (that got damaged in shipping and needed to be fixed – she handled all of that like a pro!).  She also made the concrete block table centerpieces for us.  There is no way we could have shipped those without it costing a million dollars.  She also came by to drop it all off to us at the hotel and then spent ALL day Friday with us setting up.  She even recruited Toni to help us out on Friday too.  I can’t thank her enough for her generosity.  She’s amazing!  See that rad lettered banner?  That is all Lauren’s handwriting.  My favorite printer, Direct Edge Media, printed a few of those out for us and they turned out SO amazing don’t you think?

diamond honeycomb with moss on chain link fence from stay wild mini party #altsummitGiven that our theme was urban jungle, we wanted to take it a little bit to the streets.  Make it a little gritty.  We HAD to have chain link fence.  And I blew my own mind when I added the moss to the honeycomb diamonds.  You may remember from my list of goals for the year that I mentioned that when I am around other creative ladies I sometimes get really self-conscious and implode.  I get paralyzed and can’t make decisions.  This totally happened here.  I was able to shake it off a little bit after the moss.  I loved how it looked and felt like it was a small victory for myself.

Stay Wild - custom suckers and prints for our party guestsWe were super lucky to have a few amazing vendors on our side who were beyond generous with their product and time.  See my full post on Lollipics here - but how freaking cool are those suckers?!  And the mini Stay Wild art prints feature more of Lauren’s handwriting and were very popular.  These were printed by Stationery HQ.  Email Chris Hernandez if you want to know more about having your own prints done! (chernandez@printhq.com).

Custom neon sign by Endevour Neon for our #AltSummit partyOh yeah.  And we had this custom neon sign made.  The coolest ever.  I’ve always loved neon signs and after seeing how easy it was to order something custom, I am certain I will have one in my house some day.  And when you check out all the other amazing work by Endeavour Neon you will want one too!  Their customer service was BEYOND!  We held a contest during our party and the very lucky Allison ended up with it.  I’d like her to know that if she needs me to take care of it while she’s whenever she vacations, I would be happy to.  And if you want to order one for yourself, just email Andrew at endeavourneonsigns@gmail.com.

Top your own cheesecake bar at our urban jungle mini party #altsummitI wish we could take credit for this fun cheesecake bar idea but it was decided on by the Alt team.  The mini cheesecakes were just several bites in size and there were a ton of toppings to choose from including a salted caramel sauce.  AMAZING!  I love interactive food displays and the fact that this was dessert related made it even better!  None of my photos really show the amazing hand made paper garland that Jenny made by hand.  There is a very small section attached to the cheesecake bar sign.  Isn’t it the coolest?!  I don’t know how she managed to get it all done.  It was magnificent.  It went across one whole wall in the room!

DIY animal keychains at our urban jungle mini party #altsummitWe also provided an easy craft for the party guests to do.  Since we were the “wild” room, we knew that mini animals were a must.  I didn’t end up with one of these keychains and I’m pretty bummed out about it.

Alexandra Hedin and me at our mini party #altsumitSo yesterday I mentioned a lot of other gals that I adored.  But today I need to pay a little attention to Alexandra.  She’s amazing.  Not only is she one of the most enjoyable people that I have ever met, she is smart and witty and ambitious.  She’s always put together but ain’t afraid to get down and dirty.  I love her sense of humor and am lucky to know her.  SO glad that we did this party together.

Lauren and I enjoy our wine, this party was no exception.If you look past our heads, you can see more of Lauren’s amazing calligraphy skills.  We had these prints printed by Direct Edge Media also and then just popped them in gold frames to hang at the party.  If you don’t follow Lauren you simply must.  She’s got the most amazing styling talent I have ever seen.  You know those people who’s instagrams you just don’t believe because they are too perfect?  She is not that person.  She has a natural talent for surrounding herself with beauty and finds it in the little things.  I am lucky to have found her online.  She has become a trusted friend and I wish her all the success she can dream of.  She’s going places you guys.

Alexandra Hedin and Jenny Batt at our mini party #altsummitWe did a lot of laughing before, during and after the party.  How darling is Jenny?! (on the right).  Jenny works harder than anyone I know.  She is ridiculously creative and business savvy at the same time.  I look to her for advice all the time and trust her immensely.  She creates content that makes the entire internet community gasp with awe.  She is the nicest person, funny and crazy supportive.  This is just a nutshell.  I could go on about Jenny for days.  In a nutshell she is “crazy awesome” (I’m pretty sure Jenny coined that phrase).

My urban jungle mini party decorating team at #altsummitThis party was an amazing opportunity to create a fun atmosphere for Alt goers.  It was a lot of work but a great exercise in collaboration from afar (2 of us in SoCal, 2 in Seattle and the party was in SLC).  I couldn’t have asked for a better team and hope we all get the chance to play together in the future.  I’m sure that I can get the band back together for the right price. ;)